Sunday 27 May 2012

Can You Use Video Marketing to Boost Sales?

By Martin Stevens


Aside from the tri-media, one of the most widely used advertising tools today is the use of technology. The internet is one technology that has far outweighed other advertising media as far as reach, function and purpose is concerned. Most people have seen the need to use the internet because of its power to reach people to the farthest corner of the world. The use of mails and other forms of print advertising has lagged behind because video marketing is making its mark in the online advertising arena.

Video marketing enables businesses to reach their website visitors on a more personable level. It puts a face to the name, so to speak. If you are interested in bringing your business's Internet marketing to the next level and edging out the competition, you should be looking into video marketing and what it can do for you. Here are three ways in which video marketing can boost your sales:

Having videos on your site increases your search engine rankings. As a matter of fact, video has been shown to increase Google rankings by as much as fifty percent! This is an impressive number, and a very important factoid, considering search engine ranking is quickly becoming one of the most important aspects of effective web design. After all, your website just isn't working for you the way it should if people aren't seeing it.

Video marketing enables you to speak directly to potential customers. That means you get to decide what you want to say. Rather than just leave it to your web's text and graphics, you get to impart your business's message in a way that you feel is relevant to what your customers are looking for. Video marketing is your chance to demonstrate a new product, explain the philosophy behind your service, and/or simply greet customers on a personal level.

Third, the opportunities are endless. You can collaborate and make links of your videos to other social media sites. This can entice more readers and viewers to visit your site and in so doing widen the reach of your customer base. Right now, you can use YouTube and begin to create a link that connects back to your website to further internet traffic and then, can convert to sales.




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