Sunday, 1 March 2015

Fundamentals Of Runway Analysis And Shows

By Olivia Cross


Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

Models makes the fashion industry grow and looks attractive. It has made models to become professionals in terms of their appearance and skills especially their personality and skills. They market the products of the industry inform of catwalk on the platform and this is done by putting on some good music to make the walk easy and interesting. This industry was well known to comprise of females only in the past decades.

In the show, it comprises models, designers, consumers and photographers. For a model to be on this platform there are requirements needed as: height, weight and body size. The complexion does not matter a lot but in the current societal norms, dark models seems to have more demand than light models. Confidence and coolness that a model can give off while on the runway is key. Face wise it should be symmetrical and well defined, high cheekbones, eyes that stands out and a good profile. Female models height should be 5.7 inches minimum and male it should be 5.11 inches.

In every round a model walks stylist should be ready to prepare the model so that he she can look different in the next turn. The change are different hairstyle, make up should also be different so as to match with the outfit being showcased. When a model is doing the platform he she is supposed to walk, pose for the camera and walk back. Most of the product is mainly clothes because majority of the audience will prefer clothes.

Runway models who are more experienced are the one likely to be hired in a high fashion show. Most of them sometimes create their own product line also go into acting. Some goes ahead and launch their own television series, Reality shows and programs. Some supermodels opens modeling agencies to nurture young talents in high commercial models. Some models regardless of their types can appear in the magazines as the face of it or another product.

These shows are also called catwalk shows which is a sales promotion mechanism in the clothing industry and widely recognized as a cultural event. There can be various types of models, for example supermodels, models who are plus sized, glamour models, petite models, health models, fitness models, Trade show models, convention models, art models as well as freelance models. In most of the time only super models with most experiences are hired for the catwalk.

Models walking down the platforms is a way of advertising products to the audience who most of the times are the customers or royal clients. Most celebrity purchases items when they attend these events. If they have an interest they can make orders automatically hence promoting the designer and creating wealth.

In the world today the runway being a female dominated industry is now having male models on the show. This has benefited the designers who makes male outfits and it has opened an opportunity for both the designer and the model due to job creation.




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