Mashable posted an article about the acquisition of SnappyTV by social media mogul Twitter. SnappyTV is, to put it simply, a video service designed for the purposes of both sharing and editing. With this in mind, it's important to note that it can be even more effective if the right people put it to work. There is much more to discuss on the matter, though, and I am sure that Internet marketing companies across the board will be able to tell you more.
Founded in 2010, it's clear that SnappyTV is still a relatively young company but one has to wonder what Twitter saw in it to begin with. The article stated that Twitter bought SnappyTV for the purpose of boosting its own program by the name of Twitter Amplify, which will be utilized in order to help advertisers. Specifically, it can help them go beyond the realm of TV in order to further Twitter engagement. Internet marketing companies would be right for focusing on Twitter Amplify for this reason.
The focus on video by Twitter is understandable enough. After all, how many times have you been online and, just out of instinct, you find yourself going to YouTube in order to kill some time? This speaks volumes about the engagement that video content boasts and it is clear that Twitter recognizes this as well. With that said, this acquisition stands the chance of being one of the most profitable, not just for people who work in marketing but clients as well.
According to firms such as fishbat, video content has tremendous reach, provided it is created effectively. Internet marketing companies, from what I have seen, may be able to make the most out of Twitter Amplify now that it has been backed by SnappyTV. In addition, Twitter has the goal of making Amplify a versatile tool to the point where all companies can utilize it, regardless of technological savvy. Of course, the long-term results of this partnership will only be found with time.
Fortunately, I see a tremendous amount of potential from Twitter's acquisition of SnappyTV. Video content, as stated earlier, is popular and the fact that so many people are landing jobs in this field means that it is only going to get bigger going forward. Does Twitter have the potential to expand in order to become more of a social TV service in time? If the popular social network is willing to put forth the effort, successful results may be found.
Founded in 2010, it's clear that SnappyTV is still a relatively young company but one has to wonder what Twitter saw in it to begin with. The article stated that Twitter bought SnappyTV for the purpose of boosting its own program by the name of Twitter Amplify, which will be utilized in order to help advertisers. Specifically, it can help them go beyond the realm of TV in order to further Twitter engagement. Internet marketing companies would be right for focusing on Twitter Amplify for this reason.
The focus on video by Twitter is understandable enough. After all, how many times have you been online and, just out of instinct, you find yourself going to YouTube in order to kill some time? This speaks volumes about the engagement that video content boasts and it is clear that Twitter recognizes this as well. With that said, this acquisition stands the chance of being one of the most profitable, not just for people who work in marketing but clients as well.
According to firms such as fishbat, video content has tremendous reach, provided it is created effectively. Internet marketing companies, from what I have seen, may be able to make the most out of Twitter Amplify now that it has been backed by SnappyTV. In addition, Twitter has the goal of making Amplify a versatile tool to the point where all companies can utilize it, regardless of technological savvy. Of course, the long-term results of this partnership will only be found with time.
Fortunately, I see a tremendous amount of potential from Twitter's acquisition of SnappyTV. Video content, as stated earlier, is popular and the fact that so many people are landing jobs in this field means that it is only going to get bigger going forward. Does Twitter have the potential to expand in order to become more of a social TV service in time? If the popular social network is willing to put forth the effort, successful results may be found.
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