Friday, 7 December 2012

Learn More About Website Development Packages

By Faith Lynch


More consumers than ever before now search for information on products, and also purchase those products on-line. Many on-line businesses miss out on this tremendous opportunity by failing to realize the full potential of a well-designed traffic and lead generation system, as an essential component of website development packages. An effective package should increase on-line presence and bring greater long-term traffic to the site.

There are three main stages in the creation of a web presence. First, the initial, discovery phase where creative guidelines are established and available content is evaluated. The second stage is the design phase to ensure that the visual design matches company criteria and to establish a suitable design style. Finally there is the production phase where the graphic design interface is combined with content to create the completed product. This involves detail-orientated fine-tuning and quality assurance.

Corporate identity begins with a logo and in order to succeed in any sort of way, your business shall require the very best. Logo design is an essential element of any business. This will provide a masthead to sum-up what is at the core of the company.

The Domain name or names should be registered and renewed by a reputable developer. Monthly maintenance ( possibly up to three hours) and updates should be part of a decent package. Analysis of traffic, progress reports and reviews are all elements of a suitable development and need to be in place for any hope of success to exist.

As more and more of total media advertising budgets migrate to the internet, so smaller businesses need to stake their claim in this energized, emerging market. There are four times as many mobile phones as PCs, making mobile design a critical element of the package. Local mobile fusion offers the best value for money and should be built-in to development packages.

Social Media integration is another central part of the development package. Twitter and Facebook are now very important to search engines such as Google's page rankings and authority. Higher page rank creates more traffic, generates more leads and raises conversion rates.

Another vital ingredient in any all-in-one package is mobile design. Bearing in mind the fact that there are four mobile phones for every PC, it is plain to see that by developing an application to put your company on every mobile phone will substantially increase the visibility of your firm's site. Smaller businesses must find a developer who will help them claim a sizeable portion of this traffic in an emerging marketplace.

Options to consider when purchasing a website development package obviously include cost, storage, bandwidth, hosting (domain names, e-mails, and web-hosting) and administration (control panels, web tools, full control). Check that the package offers 24/7 support and tutorials as well. With all these elements, website development packages will produce a tailor-made, unique, eye-catching site to meet e-Business marketing goals.




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