Thursday 15 September 2011

Benefits of Using Live Chat Solutions

By Peter Lawlor


If you have an active e-commerce site, you will realize how important it is to keep your potential or existing customers supported.

Not many people will dive into a service if they cannot see or connect to any support teams who may be able to answer any questions or address issues. There is no excuse in coming up with a support system because there are various ways to execute. By simply supplying contact information, customers on the fence have something to resort to.

But that doesn't mean that everyone will take that channel especially if they think that emails may take too long to respond to.

Many people prefer live solutions so they can receive faster replies. People are generally more comfortable in engaging in productive conversations so they can take quicker actions once their issues are addressed. This is the main benefit of installing a live chat solution to your website. These types of solutions may offer other benefits as well.

Simple Implementation

Live chat software are standalone scripts that are designed to easily fit in to any type of website. Although these programs have certain requirements, following the instructions should lead to a proper setup without conflicting with any other site components.

In short, it really doesn't hurt to install a live chat solution. If you are hosting a lively e-commerce site, chances are your chosen server type should offer more than enough site bandwidth to make live chat available on a daily basis.

Reduces the Need of Phone Support

Making your customers go for phone support can be a real pain even if they know that they can get the live support they need. Some hidden costs may be brought out to the callers and you will need several lines to prevent your queue from filling up. Nobody wants to wait a long time just to receive support.

Live chat software takes a more automated approach where the system properly pairs a member of the support crew with an individual so a conversation can start immediately. This doesn't mean that you have to abandon phone support just in case someone simply prefers phone than anything else. Having multiple options of contact shows that you care for your customers.

Easy to Get Started

The cost of implementing a live chat solution can be a major turn off for those companies that are on a budget. Fortunately, some developers offer different packages with their cheapest packages offering basic functionality.

Remember that live chat can come in the form of video conferencing or instant messaging. You can always go for an instant messaging solution since a lot of people do not mind typing in their concerns and waiting shortly for a reply. Once you notice some positive turnaround results, you should be able to have enough to upgrade to a fully-featured solution where you can voice chat as well.

Once you get used to the way live chat software works, your e-commerce site will be more productive and you will get more positive feedback from customers, which is important for maximizing sales.




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